2025 (4 weeks)
Branding
The Social Archive Museum is an institution built around our collective digital footprint. Compression artifacts, simulacral memes, and the brutalist vernacular of early internet culture shape the Social Archive Museum's identity with the thesis of "pixel as artifact." The visual treatment works primarily with TouchDesigner pixel glitch treatments. As a speculative institution, SAM treats digital decay as a record of how we live, connect, and morph online.
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